brief information about the event
The recent expo held in Dammam on February 23rd, 24th, and 25th, 2022, under the auspices of His Royal Highness the Prince of the Eastern Region, aimed to amplify awareness regarding traffic safety and underscore the societal obligation of safeguarding women while driving. Government entities, including the Ministries of Interior and Saudi Public Security, actively participated in the event, known as the Joana Motor Show.
Drawing an impressive daily attendance of approximately 15,000 visitors, the expo featured a diverse array of participants, encompassing 25 esteemed companies such as Hyundai, Ford, Jeep, MG, Shell, and Changan. Notably, Bridgestone stood as the exclusive representative from the tire industry, offering insights into tire maintenance, replacement strategies, and selecting optimal tires tailored to different vehicle needs.
The event provided a pivotal platform to advocate for safe driving practices, enhance public consciousness on traffic safety, and showcase advancements in automotive products and services. By fostering dialogue and collaboration among industry leaders, governmental bodies, and the public, the expo aimed to drive forward initiatives that contribute to safer roads and improved automotive efficiency.
