brief information about the event
Al-Talayi and Bridgestone are proud to announce the signing of an official sponsorship agreement with Saudi Arabia’s Al-Ittihad Football Club, through which they will sponsor the club’s first team.
The agreement, signed in 2017, coincides with Al-Ittihad’s 90th anniversary celebrations and was formally signed by Mr. Faris Khalid Bugshan, Executive Director of Bugshan Group, and Eng. Hatim Baeshin, Chairman of Al-Ittihad Club. The signing took place during halftime of the friendly match between Al-Ittihad and Atletico Madrid at King Abdullah Sports City Stadium (Al-Jawhara) in Jeddah.
Al-Talayi expressed its pride in partnering with Al-Ittihad—one of Saudi Arabia’s most prominent and historic football clubs, with a legacy that is nearly unmatched across the region. This partnership reflects the company’s ongoing commitment to supporting Saudi sports, empowering youth, and contributing to the development of local communities.




